Steps Mobile App
An app for parents of children awaiting specialist assessment for ADHD-related difficulties.
Situation
Steps, was an app being created by Kings college to aid parents of children with ADHD, using a parenting approach called the New Forest Parenting Programme.
The challenge was to make improvements to overall branding and user journey flows after the project had been kicked off by another team.
What we did
Logo amendment
The first problem l felt needed looking at was the awkward lock up of the original logo. Especially since in this instance it was being used in an app, and did not lend itself well to this channel. I produced the following options:
Logo in situ, route 1
This demonstrated the change of logo to a mark that reflected the programmes name ‘steps’, by using co-joining arrows to represent progress and moving forward with programmes journey.
Logo in situ, route 2
This route explored using overlapping shapes to create a mark showing steps within the shape of an S.
Final logo route
In the end the client wanted to stay with the original mark, but with some amends. I took the original work and improved line weights and alignment so that it would work better at smaller sizes.
Colour palette
Iconography
Illustrations & badges
Screens
Outcomes
Steps received a usability score of 94.8 (SD=4.8)
Parents found the app easy to navigate and visually attractive.
Users liked the simple language and the fact that the information was easily accessible.
“I’m really very impressed with it. It’s a lovely app, it’s a brilliant idea”